Simply - Geniass !

Reciprocal Link Building is the process of exchanging links between your website and other websites on the internet that focus on the same subject as yours.

Why do you need to do Reciprocal Link Building ?

• Increases visibility and reach of your website on the internet for human visitors as well as search engine crawlers.
• Boosts rankings in search engines who believe your website is important if too many websites on the internet point to your web pages.
• These links drive traffic to your website from those websites that place your link.

How to do Reciprocal Link Building ?

1. Prepare a list of those keywords that you think “your website visitors” will search on search engines.
2. Manually perform these searches on the internet and note down the list of websites that appear within the top 500 results on popular search engines.
3. Create links of these websites within your own website on relevant pages.
4. Write to the webmasters of the websites that you have linked to and request them to put a link about your website on their website.
   1. If they agree to put a link to your website, thank them and move on.
   2. Otherwise add a rel=”nofollow” attribute to their link. ;o)
   3.  Write to the new web master!

Pitfalls and things you need to be aware of

1. Do not exchange links with “link farms”. Link farms are those web site where most pages contain > 100 links per page. These website usually do not contain much content of their own instead they are link repositories. Exchanging links with such websites will cause search engines to penalize your website for participating in link spamming.
2. Concentrate only on those websites that focus on the same subject as your website. Links from unrelated websites will not do any good.
3. Understand the difference between web pages and a website. A link exchange is done with a web page, not with a website.
4. Keep checking with websites with whom you have exchanged links. If your link has disappeared from a website, write to the webmaster to restore it !
5. Total reciprocal links should not be more than 5% of total outbound links from your website.

Is their an easy way out on Reciprocal Link Building ?

Yes! Let a professional handle the task for you, while you concentrate on your main business. Professional SEO services

This entry was posted on Friday, May 4th, 2007 at 12:10 pm and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.