Archive for the ‘SEO’ Category

Automatic Semantic Link Builder

Tuesday, May 8th, 2007

Semantically most useful links for your webpage and others - Automatically !

The Automatic Semantic Link Builde(ASLB) is very complex programming algorithm that is very simple to use. The script can be installed in your .net , .php or plain html pages and left to function on its own.

The script will generate a list of URLS on your page that will be visible to your visitors as well as search engine crawlers who crawl your page. So does that mean that the script will drive out traffic from your website. Yes. It will.

But copies of this script will also bring in visitors and improve the ranking of your page.

How does it work ?

ASLB front script will publish links on your website for other pages on the internet, you will be allowed to prevent certain links from showing on your website(such as your direct competition). The links to your pages will be shown onthrid party website pages which contain data relevent to your webpage’s content.

What happens at the backend ?

The main ASLB servers continuously distribute links for website and decide on which links to show where, while doing this the following rules are applied.

  1. No reciprocal links are generated.
  2. Inbound is always equal to outbound.
  3. PageRanks of involved pages play a part in the inbound:outbound ratios.
  4. Links remain where they are for a minimum of 30 days, unless removed for spamming.
  5. Only a single ASLB script can be installed in a webpage.
  6. HTML header tags play an important role.

Can I use ASLB on my website ?

No. Not yet, but soon. Bookmark this page. The Automatic Semantic Link Builder is currently in its alpha stages of development and is being tested on over 500,000 webpages. The ASLB is expected to be released in the month of March, 2008 for public installations.

Is there a manual way to do such linking ?

Yes, let a SEO company help you.

Reciprocal Link Building

Friday, May 4th, 2007

Reciprocal Link Building is the process of exchanging links between your website and other websites on the internet that focus on the same subject as yours.

Why do you need to do Reciprocal Link Building ?

  • Increases visibility and reach of your website on the internet for human visitors as well as search engine crawlers.
  • Boosts rankings in search engines who believe your website is important if too many websites on the internet point to your web pages.
  • These links drive traffic to your website from those websites that place your link.

How to do Reciprocal Link Building ?

  1. Prepare a list of those keywords that you think “your website visitors” will search on search engines.
  2. Manually perform these searches on the internet and note down the list of websites that appear within the top 500 results on popular search engines.
  3. Create links of these websites within your own website on relevant pages.
  4. Write to the webmasters of the websites that you have linked to and request them to put a link about your website on their website.
    1. If they agree to put a link to your website, thank them and move on.
    2. Otherwise add a rel=”nofollow” attribute to their link. ;o)
    3.  Write to the new web master!

Pitfalls and things you need to be aware of

  1. Do not exchange links with “link farms”. Link farms are those web site where most pages contain > 100 links per page. These website usually do not contain much content of their own instead they are link repositories. Exchanging links with such websites will cause search engines to penalize your website for participating in link spamming.
  2. Concentrate only on those websites that focus on the same subject as your website. Links from unrelated websites will not do any good.
  3. Understand the difference between web pages and a website. A link exchange is done with a web page, not with a website.
  4. Keep checking with websites with whom you have exchanged links. If your link has disappeared from a website, write to the webmaster to restore it !
  5. Total reciprocal links should not be more than 5% of total outbound links from your website.

Is their an easy way out on Reciprocal Link Building ?

Yes! Let a professional handle the task for you, while you concentrate on your main business. Professional SEO services

Quick SEO guidelines

Friday, April 13th, 2007

The SEO checklist is a “do it quick” method of determining if your website is “ready” to shoot up in the search results for prominent keywords and phrases.

The checklist includes list of freely available tools to ensure that your website is free from logical and technical mistakes, that can prevent your website from achieving top ranks in search engines.

The intended audience of this article includes

  • SEO specialists
  • Website owners
  • Freelance search engine marketeers
  • Students

Checklist for individual pages

SEO using Page URL

Page URL(Universal Resource Location) is the address of a page. An internet user can access a page only through the page URL. This includes the following methods

  • By typing the URL in the web browser
  • By clicking the URL link on another page

Both of the above methods are the recognized by search engines directly of indirectly.

By typing the URL in the web browser directly

This page visit by a user might be recognized by search engines only if

  • A tool bar of the search engine is installed in the browser. Such as Google tool bar, Yahoo tool bar or Alexa tool bar
  • You use a tool that is provided by a search engine such as Google Desktop, Google web accelerator, Yahoo Messenger or Gtalk.

If any of the above tools require you to login, the search engine might use your identity to match it against the information that you have been accessing.

  • The web page itself as an embedded link to a search engine analytical tool such as Google Analytics , Yahoo Badge or Zitku tracker.

SEO on Page URL Do’s

  • Include keywords in URL domain
  • Include keywords in URL path
  • Separate multiple keywords using “-” hyphen character.
  • Phrases in paths and URLs are better than individual keywords put together.

SEO on Page URL Dont’s

  • Do not over use keywords in the URL or path.
  • Do not use too many “-” hyphens to avoid being marked as spam.

Page Title SEO guidelines

Page title is the text that appears on the header bar of the web browser. The following is a checklist of page titles.

Page title SEO Do’s

  • Page title should include keywords.
  • Keywords should NOT be over present in the title.
  • Each page of the website should have a unique title most appropriate for that page.

Page title SEO Dont’s

  • Don’t over use keywords in title. Too many keywords diminish the importance of real keywords.
  • Don’t repeat keywords in title. Keep title “readable” for humans.

Page Meta tags

Page meta is the internal code of the website that includes two important tags Keyword tag and Description tag. Even though some search engines DO NOT use these tags, many still do.

Page meta tags guidelines

  • Keyword Meta: Keyword meta is your opportunity to write important keywords of your webpage in this attribute. Important to note that adding too many keywords in this meta is likely to reduce their importance. Include only significant keywords in this attribute.
  • Description Meta: Description meta is a tag that should be added to the page to include a description of the page in less than 200 characters.
    * Important to note that the description is a description of the page and not the entire website.

Page Content SEO guidelines

Page content is the actual webpage which is shown on the web browser and is visible to the visitor. The page content is the most important section of a page and should be dealt with care.

SEO for Page Content Do’s

  • Write original text.
  • Keyword density should not be less than 5% of the total text.
  • Keywords/keyphrases should appear in <h1>, <h2> and<h3> tags.
  • Use important keywords near the top of the page(in html).
  • Try to anticipate the phrase that the search engine user is likely to search for use the phrase in the same order in your text.

SEO for Page Content Dont’s

  • Don’t use too much javascript.
  • Don’t use “large” images on the top of a page.
  • Don’t use animations.
  • Don’t use Flash for the entire content. Flash is mostly unreadable.
  • Don’t use text in the form of images.

SEO for Images on the website Do’s

  • Always use “Alt text” as well as “title” attribute to describe the photograph. “Alt text” alone is not sufficient.
  • Image file names should be descriptive (apply Page URL + Path do’s and don’ts)

SEO for Images on the website Don’ts

  • Do not use too much text or important keywords in images. They cant be read by search engines.
  • Do not use images to make text invisible such as “plain” black background with black text.